• Livro
  • Informática

Customer Service on the Internet

Building Relationships, Increasing Loyalty, and Staying Competitive

  • Livro
  • Informática

Customer Service on the Internet

Building Relationships, Increasing Loyalty, and Staying Competitive

AutorJim Sterne

Editora:  Wiley

Ano:  2000

Conservação da Capa:  Bom Estado

Conservação do MioloBom Estado

ISBN:  0471382582

Edição: 

Acabamento:  Brochura

Nº de Páginas:  351

Formato:  19 x 23

Idioma:  Português

Nota do Messias

Não consta no presente exemplar, riscos à caneta, marcações a lápis ou folhas rasgadas.

Sinopse

The only comprehensive guide to planning, creating, and taking full advantage of customer service Web sitesThe latest Web technologies offer exciting new ways for businesses to forge lasting relationships with customers. Marketing, advertising, and sales professional, are hungry for all the practical information on these technologies they can get. Written by Web marketing expert Jim Sterne, this book uses numerous case studies to acquaint readers with the new Web technologies and to demonstrate how companies can use them to create and maintain cutting-edge customer service sites. Completely updated, this Second Edition covers all the bases, including creating business plans that take full advantage of the Web's potential; presenting company information on the Web; managing e-mail; determining what's important to customers; measuring customer satisfaction; and using extranets to service customers and partners.