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Autor: George Stalk & Rob Lachenauer
ISBN: 1591391679
Ano: 2004
Editora: Ver Curiosidades
Acabamento: Capa Dura
Número de Páginas: 175
Formato: 16 x 23
Idioma: Inglês
Conservação da Capa: Ótimo Estado
Conservação do Miolo: Ótimo Estado

De: R$ 18,00
Por: R$ 9,00


A obra encontra-se em ótimo estado de conservação. Não constam marcações à caneta ou folhas rasgadas.


Editora: Harvard Business School Press



Great Companies Stumble when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. If you think 'it' is mere competitive advantage, you're setting up your company to lose. Strategy experts George Stalk and Rob Lachenauer predict that over the next ten years, competition will become so fierce that marginal victories and short-term advantages will not be enough to keep companies thriving. Winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize, and even punish rivals. Hardball takes leaders deep inside the world of hardball competition-a world where the players are zealously committed to winning and relentlessly driven to strengthen their competitive positions, creating a virtuous cycle that puts them far out of competitors' reach. Based on twenty-five years of experience advising and observing a range of companies, Stalk and Lachenauer reveal how hardball competitors achieve decisive victories-without bending the law and without compromising their obligations to customers and stakeholders. These companies often play rough, and they don't apologize for it. Yet they are also extraordinarily adept at the 'soft' side of management-rallying talent and building culture through a laserlike focus on the few issues most critical to success.

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