Are you playing to play or playying to win?


Are you playing to play or playying to win?

AutorGeorge Stalk & Rob Lachenauer

Editora:  Ver Curiosidades

Ano:  2004

Conservação da Capa:  Bom Estado

Conservação do MioloBom Estado

ISBN:  1591391679

Acabamento:  Capa Dura

Nº de Páginas:  175

Formato:  16 x 23

Idioma:  Inglês

Curiosidades:  Editora: Harvard Business School Press

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Nota do Messias

A presente obra encontra-se em bom estado de conservação, contém, apenas, algumas manchas amareladas causadas pelo tempo.


Great Companies Stumble when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. If you think 'it' is mere competitive advantage, you're setting up your company to lose. Strategy experts George Stalk and Rob Lachenauer predict that over the next ten years, competition will become so fierce that marginal victories and short-term advantages will not be enough to keep companies thriving. Winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize, and even punish rivals. Hardball takes leaders deep inside the world of hardball competition-a world where the players are zealously committed to winning and relentlessly driven to strengthen their competitive positions, creating a virtuous cycle that puts them far out of competitors' reach. Based on twenty-five years of experience advising and observing a range of companies, Stalk and Lachenauer reveal how hardball competitors achieve decisive victories-without bending the law and without compromising their obligations to customers and stakeholders. These companies often play rough, and they don't apologize for it. Yet they are also extraordinarily adept at the 'soft' side of management-rallying talent and building culture through a laserlike focus on the few issues most critical to success.