Customer Centered Growth

Five Proven Strategies for Building Competitive Advantage

Customer Centered Growth

Five Proven Strategies for Building Competitive Advantage

AutorRichard Whiteley & Diane Hessan

Editora:  Addison Wesley

Ano:  1996

Conservação da Capa:  Bom Estado

Conservação do MioloBom Estado

ISBN:  0201479672

Edição: 

Acabamento:  Capa Dura

Nº de Páginas:  320

Formato:  16 x 25

Idioma:  Inglês

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Nota do Messias

Não consta, no presente exemplar, riscos à caneta, marcações a lápis ou folhas rasgadas.

Sinopse

In the face of the massive changes thrust upon businesses, many companies have turned inward - cutting costs, downsizing, divesting - doing whatever they can to stay profitable. In spite of this, some companies have improved profits and grown by moving the customer into the center of the organization and by keeping that customer in focus every step of the way. The authors of this book have analyzed the successful decisions these companies have made and have written an advanced course on customer-centered growth and have included that in the pages of this guide.